MCM501 Assignment 1 solution 2023

 

MCM 501

Assignment 1

Solution

Spring 2023

MCM501 Assignment 1 solution 2023

Learning Objectives:

 

·         To develop the understanding of advertising

·         To develop the creative skills.

 There are five distinguishing features of advertising and these are visible in the most of the advertisements. You are required to watch the ads of “Olper Milk” and “Lifebuoy hand wash” from TV channels and discuss them with the reference to the mentioned features of advertising.

·         Paid form

·         Non personal Presentation

·         Promoting Ideas, goods or services

·         Identified Sponsor

·         To Inform and persuade

 

Marks: 15

 

Olper Milk

 

 

1.    Paid form:

The advertisement for Olper Milk is a paid form of advertising. The company behind Olper Milk invests resources to create and distribute the advertisement through various channels, such as TV, print media, online platforms, etc.

 

2.    Non-personal Presentation:

The advertisement is a non-personal form of communication, aimed at reaching a wide audience. It is not tailored to specific individuals but designed to capture the attention of a mass audience and convey the message about the product.

 

3.    Promoting Ideas, Goods, or Services:

The primary purpose of the Olper Milk advertisement is to promote the product. It aims to showcase the quality, nutritional benefits, and taste of the milk, highlighting why consumers should choose Olper Milk over other milk brands in the market.

 

4.    Identified Sponsor:

The advertisement clearly identifies the sponsor, which is Olper Milk. The brand's name and logo are prominently displayed, ensuring that viewers can associate the product with the brand. This helps in building brand recognition and loyalty among consumers.

 

5.    To Inform and Persuade:

 It provides information about the product, emphasizing its high-quality standards, freshness, and health benefits. The advertisement may also include persuasive elements such as testimonials, visual appeal, or comparisons with competing brands to convince viewers to choose Olper Milk.

 

 

Lifebuoy handwash

 

 

 

1.    Paid form:

The advertisement for Lifebuoy hand wash is a paid form of promotion. Companies pay for advertising space or airtime to reach their target audience. In this case, Lifebuoy has invested resources to create and disseminate the advertisement.

 

2.    Non-personal Presentation:

The advertisement is a non-personal form of communication. It is created for a mass audience and is not tailored to specific individuals. It is designed to reach a wide range of people and convey the message about the product to a larger audience.

 

3.    Promoting Ideas, Goods, or Services:

The main objective of the Lifebuoy hand wash advertisement is to promote the product. It aims to inform and persuade the audience about the benefits and features of the hand wash and encourage them to purchase and use it.

 

4.    Identified Sponsor:

The advertisement for Lifebuoy hand wash clearly identifies the sponsor, which is the Lifebuoy brand. The brand's name and logo are prominently displayed in the advertisement, ensuring that viewers can associate the product with the brand.

 

5.    To Inform and Persuade:

It provides information about the features, benefits, and effectiveness of Lifebuoy hand wash, highlighting its ability to kill germs and promote good hygiene. It also aims to persuade the viewers to choose Lifebuoy hand wash over other competing products by emphasizing its unique selling points.