MCM 501
Assignment
1
Solution
Spring
2023
MCM501 Assignment 1 solution 2023 |
Learning Objectives:
·
To develop the understanding of advertising
·
To develop the creative skills.
·
Paid form
·
Non personal
Presentation
·
Promoting
Ideas, goods or services
·
Identified
Sponsor
·
To Inform
and persuade
Marks: 15
Olper Milk
1.
Paid
form:
The advertisement for Olper Milk is a paid form
of advertising. The company behind Olper Milk invests resources to create and
distribute the advertisement through various channels, such as TV, print media,
online platforms, etc.
2.
Non-personal
Presentation:
The advertisement is a non-personal form of
communication, aimed at reaching a wide audience. It is not tailored to
specific individuals but designed to capture the attention of a mass audience
and convey the message about the product.
3.
Promoting
Ideas, Goods, or Services:
The primary purpose of the Olper Milk
advertisement is to promote the product. It aims to showcase the quality,
nutritional benefits, and taste of the milk, highlighting why consumers should
choose Olper Milk over other milk brands in the market.
4.
Identified
Sponsor:
The advertisement clearly identifies the
sponsor, which is Olper Milk. The brand's name and logo are prominently
displayed, ensuring that viewers can associate the product with the brand. This
helps in building brand recognition and loyalty among consumers.
5.
To
Inform and Persuade:
It
provides information about the product, emphasizing its high-quality standards,
freshness, and health benefits. The advertisement may also include persuasive
elements such as testimonials, visual appeal, or comparisons with competing
brands to convince viewers to choose Olper Milk.
Lifebuoy handwash
1.
Paid
form:
The advertisement for Lifebuoy hand wash is a
paid form of promotion. Companies pay for advertising space or airtime to reach
their target audience. In this case, Lifebuoy has invested resources to create
and disseminate the advertisement.
2.
Non-personal
Presentation:
The advertisement is a non-personal form of
communication. It is created for a mass audience and is not tailored to
specific individuals. It is designed to reach a wide range of people and convey
the message about the product to a larger audience.
3.
Promoting
Ideas, Goods, or Services:
The main objective of the Lifebuoy hand wash
advertisement is to promote the product. It aims to inform and persuade the
audience about the benefits and features of the hand wash and encourage them to
purchase and use it.
4.
Identified
Sponsor:
The advertisement for Lifebuoy hand wash
clearly identifies the sponsor, which is the Lifebuoy brand. The brand's name
and logo are prominently displayed in the advertisement, ensuring that viewers
can associate the product with the brand.
5.
To
Inform and Persuade:
It provides information about the features,
benefits, and effectiveness of Lifebuoy hand wash, highlighting its ability to
kill germs and promote good hygiene. It also aims to persuade the viewers to
choose Lifebuoy hand wash over other competing products by emphasizing its
unique selling points.