MCM501 Assignment 1 solution 2023

 

MCM 501

Assignment 1

Solution

Spring 2023

MCM501 Assignment 1 solution 2023

Learning Objectives:

 

·         To develop the understanding of advertising

·         To develop the creative skills.

 There are five distinguishing features of advertising and these are visible in the most of the advertisements. You are required to watch the ads of “Olper Milk” and “Lifebuoy hand wash” from TV channels and discuss them with the reference to the mentioned features of advertising.

·         Paid form

·         Non personal Presentation

·         Promoting Ideas, goods or services

·         Identified Sponsor

·         To Inform and persuade

 

Marks: 15

 

Olper Milk

 

 

1.    Paid form:

The advertisement for Olper Milk is a paid form of advertising. The company behind Olper Milk invests resources to create and distribute the advertisement through various channels, such as TV, print media, online platforms, etc.

 

2.    Non-personal Presentation:

The advertisement is a non-personal form of communication, aimed at reaching a wide audience. It is not tailored to specific individuals but designed to capture the attention of a mass audience and convey the message about the product.

 

3.    Promoting Ideas, Goods, or Services:

The primary purpose of the Olper Milk advertisement is to promote the product. It aims to showcase the quality, nutritional benefits, and taste of the milk, highlighting why consumers should choose Olper Milk over other milk brands in the market.

 

4.    Identified Sponsor:

The advertisement clearly identifies the sponsor, which is Olper Milk. The brand's name and logo are prominently displayed, ensuring that viewers can associate the product with the brand. This helps in building brand recognition and loyalty among consumers.

 

5.    To Inform and Persuade:

 It provides information about the product, emphasizing its high-quality standards, freshness, and health benefits. The advertisement may also include persuasive elements such as testimonials, visual appeal, or comparisons with competing brands to convince viewers to choose Olper Milk.

 

 

Lifebuoy handwash

 

 

 

1.    Paid form:

The advertisement for Lifebuoy hand wash is a paid form of promotion. Companies pay for advertising space or airtime to reach their target audience. In this case, Lifebuoy has invested resources to create and disseminate the advertisement.

 

2.    Non-personal Presentation:

The advertisement is a non-personal form of communication. It is created for a mass audience and is not tailored to specific individuals. It is designed to reach a wide range of people and convey the message about the product to a larger audience.

 

3.    Promoting Ideas, Goods, or Services:

The main objective of the Lifebuoy hand wash advertisement is to promote the product. It aims to inform and persuade the audience about the benefits and features of the hand wash and encourage them to purchase and use it.

 

4.    Identified Sponsor:

The advertisement for Lifebuoy hand wash clearly identifies the sponsor, which is the Lifebuoy brand. The brand's name and logo are prominently displayed in the advertisement, ensuring that viewers can associate the product with the brand.

 

5.    To Inform and Persuade:

It provides information about the features, benefits, and effectiveness of Lifebuoy hand wash, highlighting its ability to kill germs and promote good hygiene. It also aims to persuade the viewers to choose Lifebuoy hand wash over other competing products by emphasizing its unique selling points.

 

ENG507 GDB solution Spring 2023

 

ENG 507

GDB

Solution

Spring 2023

 

 

ENG507 GDB solution Spring 2023 

 

 

GDB Question:

 

Davis Burge once said, ‘Yes, English can be a weird language. It can be understood through tough thorough thought, though.’ How far do you agree with David Burge? Share similar instances from your experience of learning English.

 

 

Solution:

 

 

According to David Burge, even though English can seem a strange language, it can be grasped with some thought and effort. The sentence Burge constructed highlights some of these complexities, such as the words “through”, "tough," "thorough," "thought," and "though," which share similar spellings but have different pronunciations.

 I agree with Burge, because English does have distinctive features and irregularities that can make it difficult to learn and understand. However, with commitment and a systematic approach, one may certainly obtain a decent understanding of the language.

Learners of English face a number of challenges, including inconsistent verb tenses, unpredictable spelling patterns, homophones, silent letters, and deviations to grammar rules. Predicting pronunciation, interpreting meanings, and understanding grammar ideas can all be made challenging by these factors. As a result, it might be difficult for non-native English speakers to learn the language.

Example:

·       There are many words in English that share a similar sound but differ in their spelling and meaning. For example, "two," "to," and "too." Despite having the same pronunciation, they are used in sentences in different ways.

·       English verb tenses can be challenging due to irregular forms. For example, the past tense of "go" is "went," which doesn't follow the typical "-ed" pattern seen in regular verbs.

 

The structure and vocabulary of English also offer certain advantages. English has a rich vocabulary and is able to communicate complex ideas because it borrows terms from many different languages.  Its adaptability enables original thought and the creation of new words. One can manage the complexities of English and get a solid command of the language by realizing these complexities, approaching learning patiently, and making use of the tools available.

 

 

 

 

MGT502 GDB solution 2023 | MGT502 GDB solution Spring 2023 #mgt502 #gdb #spring2023

 

MGT 502

GDB

Solution

Spring 2023

 

 

 

ABC corporation, a leading consulting firm, is in the process of hiring a new team member for their client relations department. The hiring manager is conducting interviews with several candidates. As the interviews progress the manager finds that he is particularly impressed by candidates who have graduated from prestigious universities. He believes that attending such institutions indicate a high level of intelligence, competence and potential for success. Consequently, he unconsciously prioritizes candidates who have attended prestigious universities which may impact his overall evaluation and decision-making.

 

Question:

 

Identify the type of potential bias that may be influencing the manager’s evaluation of candidates. Support your answer with logical reasoning.

 

Solution:

 

The type of potential bias that may be influencing the hiring manager's evaluation of candidates is the "Halo Effect."

 

Logical reason:

 

·        The manager's assessment of the candidates as a whole is influenced by a judgment made based on a particular characteristic (university attended). The management believes that these candidates have a high level of intelligence, competence, and success potential.

 

·        The halo effect biases the hiring manager's judgment by favouring applicants from prominent universities over those who are equally qualified. Other significant criteria that should be taken into account in the evaluation, such as applicable experience, talents, and personal traits, may be overshadowed by the favourable impression created by the prestigious educational background. As a result, without thoroughly considering their suitability for the client relations role, the manager can unintentionally prefer applicants from famous universities.

 

·        The manager may ignore valuable talents, experiences, and traits possessed by candidates from non-prestigious institutions if they place too much emphasis on the reputation of the educational institution. Due to this bias, highly competent applicants who might contribute a variety of perspectives and skills to the client relations department are potentially excluded from consideration under the evaluation criteria.